Ritrama, an Italian supplier of self-adhesive materials in Europe, has opened a new slitting center in China. The opening ceremony took place March 9 in the Zengcheng district, Guangzhou City – Guangdong Province.

This is Ritrama’s second slitting center opened in China following the production and distribution center opened in 2009 in Hefei, Anhui Provice. The investment will allow the company to offer shorter delivery times and a wider range of products, strengthening Ritrama’s footprint in the Asian region.

The new factory covers an area of 2,000 square meters and is only 30 kilometers away from the hub of the label printing plants in the region. It is estimated that the annual slitting capacity can reach more than 50 million square meters after completion. Choy Wai Weng, general manager of Ritrama Asia-Pacific division, says, “Being one of the largest self-adhesive materials manufacturers in the world, we have been, in the past, extremely careful in our venture in China as though we are walking on thin ice. We spent many years to understand the Chinese market and finally in the second half of 2016, through restructuring of the management team, building of reliable product quality and improvement of service experience, our products and services have been widely accepted by the market. Since then, our monthly sales have been quadrupled. This substantial growth not only reflects the striving spirit of the Ritrama team, but more importantly, we put the customer buying experience as our top priority.

“We hope to provide not only reliable products, competitive services, but more importantly, to let our customers enjoy better buying experience,” he concludes.

Ritrama Hefei was incorporated in 2009 as a wholly owned subsidiary of the Ritrama Group. The company provides a wide range of self-adhesive materials such as coated paper, PP, PE and PET films, which can be combined with a variety of adhesives to meet the requirements of different industries.

Bill Shen, general manager of the Ritrama Guangzhou Slitting Center, is filled with optimism for the establishment of the Guangzhou Slitting center. “The first meeting with Ritrama many years ago and the recent contacts with the owner, Tomas Rink, have given me full confidence in the brand and operational team. Today, the new company will uphold the Group’s vision and belief in serving customers in all aspects, providing better and more comprehensive products and services to customers in South China.”